Our Mission Statement

The mission of our newspaper is to provide an accessible vehicle for getting the community talking to itself:

To that end:

  • We raise and comment on important public issues, ask hard questions and provide a check on government.

  • We are a responsible and involved corporate member of the community.

  • We aim editorially at providing an understanding of our communities for our readers not available in other papers.

  • We provide a forum for our readers to express and advocate their views on local issues.

  • We provide an effective way for businesses to communicate with their prospective customers, and for the community to be knowledgeable about the goods and services available from the business community.

  • We help readers focus on the potential inside all of us to become truly exceptional community members.

  • We seek to produce the highest quality product and services to our readers, advertisers and the general public.

    • OUR COMPANY'S VALUES

  • To create an atmosphere of respect, trust and individual and group recognition.

  • To take risks and celebrate our wins.

  • To be an open system constantly learning and refining our skills and strategy.

  • To promote from within, developing our people and their potential so that we will be ready for opportunities within and outside the company.

  • To foster open, candid communication, and a problem-solving and innovative environment within the company.

  • To treat every contact we have with the public as if our reputation were being established by it, ensuring that such contacts are friendly, prompt and responsive.

    • About Embarcadero Publishing Company

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